SEO

SEO techniques are quite a bit different today

than they were 3-4 years ago. When Google launched their the first of several Major algorithm updates Panda. There are way to many updates to cover in this post so if your interested in the entire history just visit
moz(dot)com where I got this material.

Google Algorithm Change History

Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a “major” algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways.

For search engine marketers, knowing the dates of these Google updates can help explain changes in rankings and organic website traffic and ultimately improve search engine optimization. Below, we’ve listed the major algorithmic changes that have had the biggest impact on search.

Impact-of-Google-PandaPanda/Farmer — February 23, 2011

A major algorithm update hit sites hard, affecting up to 12% of search results (a number that came directly from Google). Panda seemed to crack down on thin content, content farms, sites with high ad-to-content ratios, and a number of other quality issues. Panda rolled out over at least a couple of months, hitting Europe in April 2011.

Penguin — April 24, 2012

After weeks of speculation about an “Over-optimization penalty”, Google finally rolled out the “Webspam Update”, which was soon after dubbed “Penguin.” Penguin adjusted a number of spam factors, including keyword stuffing, and impacted an estimated 3.1% of English queries.

This update effected anchor text back links and was aimed at people using the same anchor text (like of-page keyword stuffing) Today the safe way to anchor text key words is 20% or under.

Link Warnings — July 19, 2012

In a repeat of March/April, Google sent out a large number of unnatural link warnings via Google Webmaster Tools. In a complete turn-around, they then announced that these new warnings may not actually represent a serious problem.

Exact-Match Domain (EMD) Update — September 27, 2012

Google announced a change in the way it was handling exact-match domains (EMDs). This led to large-scale devaluation, reducing the presence of EMDs in the MozCast data set by over 10%. Official word is that this change impacted 0.6% of queries (by volume).

This update was a big one and as a result a lot of EMD owners switched URLS. These types of domains used to rule the search engines with little or no effort. EMD’s are making a come back but they only get a small boost in the search engines ( so don’t be fooled by a domain trader into thinking otherwise ).

Google_Penguin_Update_SheriffPenguin 2.0 — May 22, 2013

After months of speculation bordering on hype, the 4th Penguin update (dubbed “2.0” by Google) arrived with only moderate impact. The exact nature of the changes were unclear, but some evidence suggested that Penguin 2.0 was more finely targeted to the page level.

google-hummingbird-updateHummingbird — August 20, 2013

Announced on September 26th, Google suggested that the “Hummingbird” update rolled out about a month earlier. Our best guess ties it to a MozCast spike on August 20th and many reports of flux from August 20-22. Hummingbird has been compared to Caffeine, and seems to be a core algorithm update that may power changes to semantic search and the Knowledge Graph for months to come.

This particular update targets anchor text by favoring long tailed. For example I do seo in Salt Lake City so in the past anchor text (seo salt lake city) would be good but now I want to use anchor text more closly matching how people would use voice search ( seo companies in salt lake city) or perhaps salt lake city search engine optimization services, because now as google speeds up they can decipher every word and no longer have to ignore certain words like: and, an, in, is…

Google-humingbird-panda-penguin-up-dates

OK that’s enough now I’m going to explain my point.

I got this information from moz(dot)com and they are well known as an authority on SEO. Notice how there is really no clear description of what Google did and I see this a lot “The exact nature of the changes were unclear”
There is a good reason why Google is never clear as to what their up-dates are targeting. They don’t want you to know. What they want is people paying them money to advertise in their search engine. So they determine how marketers are ranking and when they make an up-date they target marketers and how they are ranking. They set their updates to effect the most amount of people as they can.

Whats the solution? Use as many different techniques as you can that way if one specific method gets targeted you are still getting the benefits of all the other things you are doing. And find ways to get traffic other than using links on other peoples bogs and forums here’s an Idea make your own blog or forum Google can’t penalize you for having spammy back links if the the links are coming from your own sites right, does that make since?

Social media never gets enough attention if you can develop your social media accounts you have no need of high rankings you can get the traffic from your social media accounts not to mention that a highly developed social media account as apposed to one that is undeveloped will give you more link juice.

And be active the more time you spend the better you will do there is no magic formula for ranking the only formula for ranking that I know works every time is out work your competition. The more time and effort you spend the more you discover.

If your interesting in learning more about Google algorithm updates  >>click here<<

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